Modern Plus Popular Mass – Media : Television, Cinema and New Media

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Modern Plus Popular Mass – Media :

Television, Cinema and New Media

Name :  Pritiba B. Gohil

Roll No. :  21

Course No. 15 :  Mass Communication and Media Studies: An Introduction

Topic :  Modern Plus Popular Mass – Media :

Television, Cinema and New Media

M.A. English Semester - 4

Batch: 2014 - 2016

Department of English

Maharaja Krishnakumarsinhji Bhavnagar University

Submitted  To :-

Parth Sir,

Department of English

Maharaja Krishnakumarsinhji Bhavnagar University

Introduction  :-

First of all let’s start to elaborate this topic with the help of definition of Modern or Popular Mass – media.

What Is Mass Media?

Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

Types of Mass Media

The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events.

Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment.

Later on down the line came the invention of the television. The television would soon replace the radio for the most effective platform to reach the general public. Today, the Internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the Internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs.

1.    Broadcast

2.   Film

3.   Video games

4.   Audio recording and reproduction

5.   Internet

6.   Blogs (web logs)

7.   RSS feeds

8.   Podcast

9.   Mobile

10. Print media

11.  Magazine

12. Newspaper

13. Outdoor media

Modern communication technology has made people closer in the world and in this technologies Television, cinema and New Media take or stand first in importance as well as in influence. All these media can reach a number of people at a time. It means they are so powerful and fast than they seem. Television is the parent of changes in society, as people are diverted towards it rather than other sources of entertainment. It makes people visit the whole world in a day, what an influential controlling media it is!

When it came into existence in India, became a great concern to parents and teachers because children were diverged by the use of it. Television is given so much importance and time, that it has become a member of family.

Now, parents also accept that they also spend lots of time with it and that is why they cannot control their children to watch it. The present condition is set in a way that the simpler man may not have refrigerator, washing machine, vacuum cleaner or other high class facilities but a set of television in his house. Some of the families are having more than one or two TV sets at home.

So that they can watch their favorite programs any time they like to. Now there are also various programs recording system is provided so that one can watch programs whenever one likes. The idea of two or more TV sets at home and the changing pattern of society is alarming the decay of family relationship. Initially, the whole family used to watch television programs together but in recent time no one is ready to make those days alive, as the programs and messages re changing quickly.

Television (T.V.)

First, television came with only one channel which was Doordarshan but now there is a range of channels and some of them are specialized for particular programs. For example; Star plus is for Saas-Bahu programs, Sony Max, Star Gold, Zee Cinema etc. are for movies, 9XM, [V] Channel, MTV, etc. are for songs, Star Cricket, ESPN, Ten sport, are for sports, India TV, Aaj Tak, Times Now etc. are for news programs.

So, TV channels offer self-service, whatever viewer wants to eat, can have in his dish. At the same time television also provides positive aspects like union ship of family.

For example on Sub TV, there are lots of funny programs like Tarak Mehta ka Ooltah Chashma, Lapata Ganj Shard Joshi ki Kahanion ka Pata, R.S. Laxmanki Duniya, in short, all programs on sub TV Channel are comfortable with the whole family to watch. They can watch them together as they are free of violence and obscenity but comedy. Each coin has two sides, similarly TV shows are also having violence and obscenity like Big Boss, a reality show which makes the members of family uncomfortable while they watch such shows together.

There is one more example of a TV serial named CID (Crime Investigation Department), that was came into Gujarat Samachar news Paper saying that one boy kidnapped another one and demanded for the money to his father, and they got the idea from this CID, so, children also learn some unwanted things from television serials which causes moral anarchy in society.

Once on Discovery channel there was one survey which was carried out by some health experts that television shows make children lazy and they become victim of obesity.

The children are now not that much healthy and active, thus, one can say that television also affects their health. Advertisements are also a major part of it from which children learn violence, vulgar and cheap jokes and sometimes Tappori language too. It is also recommended that some of the ads should not be telecast on television, but it cannot be taken into consideration, as it has become a public source for public, of public and by public.

This is how television plays its role in society. It also makes children or youth far from indoor and outdoor games. They prefer watching television shows than playing healthy games.

Cinema:

Cinema has become bread and butter (basic need) of people, as they can survive without food for a long time but cannot without cinema or television at least for a while. It has vastly influenced the generation of children, youth, and adults even aged people. Their lives are changing faster than the color of chameleon and this is all because of cinema.

The moral values and social or cultural manners are changing their patterns. It is claimed by the people that media or cinema changes the moral values of society at the same time cinema counter argues that it is only the reality which cinema shows.

What is right and wrong is as difficult to say as to say about the egg and hen, which came first egg or hen? Similarly, no one can give final answer of what is right or wrong. Cinema is having both aspects negative and positive, as the negatives are innumerable.

For example, people prefer watching movies than reading texts. Generally people go for the movies like 3 idiots, than for the novel five point someone by Chetan Bhagat. Similarly there are many movies which have been watched like Hello, Omkara, Namesake, Pride and Prejudice, Provoked, Maqbool, but the texts of these particular movies have rarely been read like one night @ the call center by Chetan Bhagat, Othello by William Shakespeare, Namesake by Jhumpa Lahiri, Pride and Prejudice by Jane Austen, Provoked by Kiranjit Ahluwaliya, Macbeth by William Shakespeare respectively.

So, it is negative part of cinema that people go for movie but at the same time it is good to know that some of the viewers are interested in reading texts by watching the films and this is how they preserve some of the cultural traditions. At the same time all these aspects help marketers increase their selling ratio high and in this matter other Medias also play significant role like newspapers, magazines, advertisements etc.

Impact on Children:

When children watch any particular contemporary movie, it is not without obscenity and violence, they do not know about the fictional elements of film but consider it as reality.

From their very young age they become mature enough before their age. The films like Dabbang, Bodygaurd, Wanted, Gajini, Agnipath and Style, One Two Three, Kya kool hein Hum, Murder, Dirty Picture are full of violence and obscenity. These films can affect the children as well as youth in a dangerous way.

There are also many films like Chiller Party, Slumdog Millionaire in which the Tappori language is pervaded throughout the films. They do not know what is right to see or what is not, so, they should watch films under their parents’ guidance. But, on a contrary part, parents are also changing their thinking because when their children imitate hero or heroines of speak Tappori language, they seem very funny to them and that is how the generation becomes corrupted from the very childhood.

Movies are created to provide refreshment and entertainment to people. They make people aware of happenings, present issues, politics and all. Movies at the same time becoming more commercial, they do not care about society.

The rights of film are sold in a huge number of money, then director do not care about how the film will affect the society or what circumstances it will create after its release. Producers and financiers consider it as a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among people.

But, the society blindly imitates their favorite heroes and heroines. Film dialogues, actions, songs are based on the tastes of the audience. Item songs and Masala make movie attractive and people go for those movies.

Media makers said that they are making the films according to the demand of public, and item songs like, Munni Badnaam, Chikni Chameli, Jalebi Bai, Anarkali Disco Chali, etc. are getting popularity in a wider range.

The dialogues are changing as time passes their forms are becoming or having double meaning, full of slangs, for example Delhi Belly, is the film in which slangs dominate the whole film. People cannot watch the movie with their family members now a day, because the scenes, the actions, the dialogues and the songs are so cheap in words that no one can bear those things when they watch together.

New Media

New media is used to describe content made available using different forms of electronic communication made possible through the use of computer technology. Generally, the phrase new media describes content available on-demand through the Internet.

This content can be viewed on any device and provides way for people to interact with the content in real-time with the inclusion of user comments and making it easy for people to share the content online and in social with friends and co-workers.

Internet and Facebook have become part of new media. Technology and science have made its use simple and comfortable and cheap. It is both boon as well as bane. It has helped people to see the other part of the world at just a click of a mouse.

People know their surroundings, but Internet gives information about every corner of the world precisely and concisely. It makes interaction faster through mails with a number of people at a time. It gives a chance to express new thoughts and ideas in terms of blogs and other web resources.

Similarly, Facebook is the part of internet but can be considered as new media in a particular term. Even in Facebook people can share their views, comment, put pictures and other similar things. But it affects children’s health and wastes their time, as it is social network to connect people, but the excessive use of Facebook leads people towards their frustration and disappointment.

Recently there was one incident on  India TV news channel that one father killed his daughter because she did not cook, she did not work properly but set on the Facebook for a long time, and the father got angry by her abusive words about him on Facebook and it resulted into tragedy. This is how the excessive use of it can destroy people’s mental condition.

Internet is boon for those who are sincere in their study and want to know more something about their topics but it becomes a tool for time pass even for those who just merely use for the sake of entertainment. Facebook also causes destruction, as there is one news in Gujarat Samachar 30 March 2012, that one lady committed suicide because of Facebook chatting.

She wrote on her Facebook account that “I am dying... This Facebook will be poison.” Thus, this example shows how internet and social networking sites also become obstacles in society.

Examples of New Media :-

ü Websites and blog

ü Streaming audio and video

ü Chat rooms

ü Email

ü Online communities

ü Social media and sharing platforms

ü Mobile apps

ü Web advertising

ü DVD and CD-ROM media

ü Virtual reality environments

ü Integration of digital data with the telephone, such as Internet telephony

ü Digital cameras

Conclusion :-

To, Sum Up my point here I would like to say that now a days this media are becoming very important part of our lives.

In the modern times one cannot escape from Television, Cinema and New Media.

Work Sited :-

• https://sites.google.com/site/parthbhatteportfolio/mass-media-and-communication

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