Modern Plus Popular Mass – Media :
Television, Cinema and New Media
Name : Pritiba
B. Gohil
Roll
No. : 21
Course No. 15 : Mass Communication and Media Studies: An Introduction
Topic : Modern Plus Popular Mass –
Media :
Television, Cinema and New Media
M.A.
English Semester - 4
Batch: 2014 - 2016
Department
of English
Maharaja
Krishnakumarsinhji Bhavnagar University
Submitted To :-
Parth Sir,
Department of English
Maharaja Krishnakumarsinhji
Bhavnagar University
Introduction
:-
First of all let’s start to elaborate this topic with
the help of definition of Modern or Popular Mass – media.
What
Is Mass Media?
Think about this for a second: whenever you want to
hear your favorite song, watch your favorite show, or see the latest current events,
where do you go? You more than likely turn on your television, radio, or
computer. The source that the majority of the general public uses to get their
news and information from is considered mass media.
Mass
media means technology that is intended to reach a mass
audience. It is the primary means of communication used to reach the vast
majority of the general public. The most common platforms for mass media are
newspapers, magazines, radio, television, and the Internet. The general public
typically relies on the mass media to provide information regarding political
issues, social issues, entertainment, and news in pop culture.
Types
of Mass Media
The mass media has evolved significantly over time.
Have you ever wondered how the latest news and information was communicated in
the past? Well, before there was the Internet, television, or the radio, there
was the newspaper. The newspaper was the original platform for mass media. For
a long period of time, the public relied on writers and journalists for the
local newspapers to provide them with the latest news in current events.
Centuries later, in the 1890s, came the invention of
the radio. The radio would soon supersede the newspaper as the most pertinent
source for mass media. Families would gather around the radio and listen to
their favorite radio station programs to hear the latest news regarding
politics, social issues, and entertainment.
Later on down the line came the invention of the
television. The television would soon replace the radio for the most effective
platform to reach the general public. Today, the Internet is the most relevant
form of mass media and has become a major tool for news outlets. Since the
evolution of the Internet, the general public is now able to access those same
news outlets in an instant with just a click of a mouse, instead of having to
wait for scheduled programs.
1. Broadcast
2. Film
3. Video games
4. Audio recording and reproduction
5. Internet
6. Blogs (web logs)
7. RSS feeds
8. Podcast
9. Mobile
10. Print media
11. Magazine
12. Newspaper
13. Outdoor media
Modern communication technology has made people closer
in the world and in this technologies Television, cinema and New Media take or
stand first in importance as well as in influence. All these media can reach a
number of people at a time. It means they are so powerful and fast than they
seem. Television is the parent of changes in society, as people are diverted
towards it rather than other sources of entertainment. It makes people visit
the whole world in a day, what an influential controlling media it is!
When it came into existence in India, became a great
concern to parents and teachers because children were diverged by the use of
it. Television is given so much importance and time, that it has become a
member of family.
Now, parents also accept that they also spend lots of
time with it and that is why they cannot control their children to watch it.
The present condition is set in a way that the simpler man may not have
refrigerator, washing machine, vacuum cleaner or other high class facilities but
a set of television in his house. Some of the families are having more than one
or two TV sets at home.
So that they can watch their favorite programs any time
they like to. Now there are also various programs recording system is provided
so that one can watch programs whenever one likes. The idea of two or more TV
sets at home and the changing pattern of society is alarming the decay of
family relationship. Initially, the whole family used to watch television
programs together but in recent time no one is ready to make those days alive,
as the programs and messages re changing quickly.
Television
(T.V.)
First, television came with only one channel which was
Doordarshan but now there is a range of channels and some of them are
specialized for particular programs. For example; Star plus is for Saas-Bahu
programs, Sony Max, Star Gold, Zee Cinema etc. are for movies, 9XM, [V]
Channel, MTV, etc. are for songs, Star Cricket, ESPN, Ten sport, are for
sports, India TV, Aaj Tak, Times Now etc. are for news programs.
So, TV channels offer self-service, whatever viewer
wants to eat, can have in his dish. At the same time television also provides
positive aspects like union ship of family.
For example on Sub TV, there are lots of funny programs
like Tarak Mehta ka Ooltah Chashma, Lapata Ganj Shard Joshi ki Kahanion ka
Pata, R.S. Laxmanki Duniya, in short, all programs on sub TV Channel are
comfortable with the whole family to watch. They can watch them together as
they are free of violence and obscenity but comedy. Each coin has two sides,
similarly TV shows are also having violence and obscenity like Big Boss, a
reality show which makes the members of family uncomfortable while they watch
such shows together.
There is one more example of a TV serial named CID
(Crime Investigation Department), that was came into Gujarat Samachar news
Paper saying that one boy kidnapped another one and demanded for the money to
his father, and they got the idea from this CID, so, children also learn some
unwanted things from television serials which causes moral anarchy in society.
Once on Discovery channel there was one survey which
was carried out by some health experts that television shows make children lazy
and they become victim of obesity.
The children are now not that much healthy and active,
thus, one can say that television also affects their health. Advertisements are
also a major part of it from which children learn violence, vulgar and cheap
jokes and sometimes Tappori language too. It is also recommended that some of
the ads should not be telecast on television, but it cannot be taken into
consideration, as it has become a public source for public, of public and by
public.
This is how television plays its role in society. It
also makes children or youth far from indoor and outdoor games. They prefer
watching television shows than playing healthy games.
Cinema:
Cinema has become bread and butter (basic need) of
people, as they can survive without food for a long time but cannot without
cinema or television at least for a while. It has vastly influenced the
generation of children, youth, and adults even aged people. Their lives are
changing faster than the color of chameleon and this is all because of cinema.
The moral values and social or cultural manners are
changing their patterns. It is claimed by the people that media or cinema
changes the moral values of society at the same time cinema counter argues that
it is only the reality which cinema shows.
What is right and wrong is as difficult to say as to
say about the egg and hen, which came first egg or hen? Similarly, no one can
give final answer of what is right or wrong. Cinema is having both aspects
negative and positive, as the negatives are innumerable.
For example, people prefer watching movies than reading
texts. Generally people go for the movies like 3 idiots, than for the novel
five point someone by Chetan Bhagat. Similarly there are many movies which have
been watched like Hello, Omkara, Namesake, Pride and Prejudice, Provoked,
Maqbool, but the texts of these particular movies have rarely been read like
one night @ the call center by Chetan Bhagat, Othello by William Shakespeare,
Namesake by Jhumpa Lahiri, Pride and Prejudice by Jane Austen, Provoked by
Kiranjit Ahluwaliya, Macbeth by William Shakespeare respectively.
So, it is negative part of cinema that people go for
movie but at the same time it is good to know that some of the viewers are
interested in reading texts by watching the films and this is how they preserve
some of the cultural traditions. At the same time all these aspects help
marketers increase their selling ratio high and in this matter other Medias
also play significant role like newspapers, magazines, advertisements etc.
Impact
on Children:
When children watch any particular contemporary movie,
it is not without obscenity and violence, they do not know about the fictional
elements of film but consider it as reality.
From their very young age they become mature enough
before their age. The films like Dabbang, Bodygaurd, Wanted, Gajini, Agnipath
and Style, One Two Three, Kya kool hein Hum, Murder, Dirty Picture are full of
violence and obscenity. These films can affect the children as well as youth in
a dangerous way.
There are also many films like Chiller Party, Slumdog
Millionaire in which the Tappori language is pervaded throughout the films.
They do not know what is right to see or what is not, so, they should watch
films under their parents’ guidance. But, on a contrary part, parents are also
changing their thinking because when their children imitate hero or heroines of
speak Tappori language, they seem very funny to them and that is how the
generation becomes corrupted from the very childhood.
Movies are created to provide refreshment and
entertainment to people. They make people aware of happenings, present issues,
politics and all. Movies at the same time becoming more commercial, they do not
care about society.
The rights of film are sold in a huge number of money,
then director do not care about how the film will affect the society or what
circumstances it will create after its release. Producers and financiers
consider it as a tempting and lucrative business. For actors and actresses, it
is a means to earn money and popularity among people.
But, the society blindly imitates their favorite heroes
and heroines. Film dialogues, actions, songs are based on the tastes of the
audience. Item songs and Masala make movie attractive and people go for those
movies.
Media makers said that they are making the films
according to the demand of public, and item songs like, Munni Badnaam, Chikni
Chameli, Jalebi Bai, Anarkali Disco Chali, etc. are getting popularity in a
wider range.
The dialogues are changing as time passes their forms
are becoming or having double meaning, full of slangs, for example Delhi Belly,
is the film in which slangs dominate the whole film. People cannot watch the
movie with their family members now a day, because the scenes, the actions, the
dialogues and the songs are so cheap in words that no one can bear those things
when they watch together.
New
Media
New media is used to describe content made available
using different forms of electronic communication made possible through the use
of computer technology. Generally, the phrase new media describes content
available on-demand through the Internet.
This content can be viewed on any device and provides
way for people to interact with the content in real-time with the inclusion of
user comments and making it easy for people to share the content online and in
social with friends and co-workers.
Internet and Facebook have become part of new media.
Technology and science have made its use simple and comfortable and cheap. It
is both boon as well as bane. It has helped people to see the other part of the
world at just a click of a mouse.
People know their surroundings, but Internet gives
information about every corner of the world precisely and concisely. It makes
interaction faster through mails with a number of people at a time. It gives a
chance to express new thoughts and ideas in terms of blogs and other web
resources.
Similarly, Facebook is the part of internet but can be
considered as new media in a particular term. Even in Facebook people can share
their views, comment, put pictures and other similar things. But it affects
children’s health and wastes their time, as it is social network to connect
people, but the excessive use of Facebook leads people towards their
frustration and disappointment.
Recently there was one incident on India TV news channel that one father killed
his daughter because she did not cook, she did not work properly but set on the
Facebook for a long time, and the father got angry by her abusive words about
him on Facebook and it resulted into tragedy. This is how the excessive use of
it can destroy people’s mental condition.
Internet is boon for those who are sincere in their
study and want to know more something about their topics but it becomes a tool
for time pass even for those who just merely use for the sake of entertainment.
Facebook also causes destruction, as there is one news in Gujarat Samachar 30
March 2012, that one lady committed suicide because of Facebook chatting.
She wrote on her Facebook account that “I am dying...
This Facebook will be poison.” Thus, this example shows how internet and social
networking sites also become obstacles in society.
Examples
of New Media :-
ü Websites and blog
ü Streaming audio and video
ü Chat rooms
ü Email
ü Online communities
ü Social media and sharing
platforms
ü Mobile apps
ü Web advertising
ü DVD and CD-ROM media
ü Virtual reality
environments
ü Integration of digital
data with the telephone, such as Internet telephony
ü Digital cameras
Conclusion
:-
To, Sum Up my point here I would like to say that now a
days this media are becoming very important part of our lives.
In the modern times one cannot escape from Television,
Cinema and New Media.
Work Sited :-
- https://sites.google.com/site/parthbhatteportfolio/mass-media-and-communication